Hi, I'M VIKTORIA,
A visual artist and designer who calls a small town in the heart of the Canadian Rockies home! In between exploring the mountains and creating healthy recipes for my blog, I work full time at my two businesses: North Grove Creative - a commercial photography company, and North Birch Grove – a made in Canada line of artistic home décor products.
I grew up in rural Canada along the shores of Lake Superior and developed a creative connection with the outdoors early on. As a kid I kept busy by racing homemade birch bark boats in the back forty during spring snowmelt, catching crayfish in the creek with my grandfather (to have as pets, of course), and collecting mermaid tears to craft mosaics with from the only “ocean” I had ever known.
With an education in Photography & Design (Bachelor of Fine Arts and a Bachelor of Design in Photography from the Alberta University of the Arts) I built North Grove Creative - a commercial photography and digital content development company. With a strong editorial and advertising skill-set when it comes to image creation, I work with brands and agencies worldwide to build honest, unique and beautiful content.
My innovative products & designs start from ideas dreamed up while I am on the hiking trail or snow slope. They can be proudly described as Made in Canada, Handmade and Locally Sourced. You can find NBG retail products in brick and mortar shops worldwide, and at holiday Pop Up Shops throughout Canada.
My creativity empowers me to use my photography to amplify the voices of others in the outdoor industry and to help tell their stories. My own outdoor experiences inspire me to give back by using my skills as a photographer to support small-scale environmental stewardship organizations that focus on conservation, sustainable community initiatives and environmental education. I also volunteer my creative talents with local not for profits who strive to connect everyone with the outdoors.
As the founder of Hike 365, an outdoor and wellness community that brings all women together to hit the trails, I organize free hiking events in the Canadian Rockies, an Outdoor Creative Camp in Norway and work with local guides to host avalanche skills training courses. Hike 365 strives to connect and empower women to take on outdoor challenges together, build confidence and develop new friendships.
2020 has brought me closer to the landscapes of home, and I am currently working on a creative project entitled Rockies Repeat. Rockies Repeat is a documentary, exhibit, and digital storytelling collection that brings female artists in the field together with climate change scientists to witness the changing glacial Rocky Mountain landscape.
º WHAT I DO º
Commercial photography + digital content development company.
NORTH BIRCH GROVE
A fine art home decor brand with a wide range of Canadian made retail products.
HIKE THREE SIX FIVE
An outdoor + wellness community that brings women together to hit the trails!